Richard Banfield: Episode 11 (@freshtilledsoil)

Transcript by 3PlayMedia

Richard Banfield, CEO of Fresh Tilled Soil, talks about designing user experiences, a role that falls somewhere between the worlds of marketing and engineering.

Richard discusses about the importance of designing something that leaves people feeling good. He talks about the power of stripping down websites so they are easier to use, easier to understand. Most people, in his experience, overload their websites with information, buttons, links, images, to the detriment of their own business and the goals of the website. It’s easy to add content, hard to take it away. But he encourages website owners to distill their content down to the point where it only says exactly what it should to accomplish its goals.

About Fresh Tilled Soil

Since 2005, Fresh Tilled Soil has worked with over 500 clients, delivering dynamic business websites for entrepreneurs and Fortune 500 companies alike. They are passionate about technology, innovation, and business. Fresh Tilled Soil believes in building websites to deliver a great user experience and improve a company’s presence on the internet.

About the Show Hosted and created by Nick Goggans (@ngoggans), 20on5 invites media innovators to sit down for a 20 minute conversation on topics surrounding media including advertising, analytics, innovation, startups, and communication.

Contact ngoggans@20on5.com
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