Richard Banfield: Episode 11 (@freshtilledsoil)

Transcript by 3PlayMedia

Richard Banfield, CEO of Fresh Tilled Soil, talks about designing user experiences, a role that falls somewhere between the worlds of marketing and engineering.

Richard discusses about the importance of designing something that leaves people feeling good. He talks about the power of stripping down websites so they are easier to use, easier to understand. Most people, in his experience, overload their websites with information, buttons, links, images, to the detriment of their own business and the goals of the website. It’s easy to add content, hard to take it away. But he encourages website owners to distill their content down to the point where it only says exactly what it should to accomplish its goals.

About Fresh Tilled Soil

Since 2005, Fresh Tilled Soil has worked with over 500 clients, delivering dynamic business websites for entrepreneurs and Fortune 500 companies alike. They are passionate about technology, innovation, and business. Fresh Tilled Soil believes in building websites to deliver a great user experience and improve a company’s presence on the internet.

About the Show Hosted and created by Nick Goggans (@ngoggans), 20on5 invites media innovators to sit down for a 20 minute conversation on topics surrounding media including advertising, analytics, innovation, startups, and communication.

Contact ngoggans@20on5.com
Other Episodes

  • The Finest Dissertation Producing Service Online

    For some school pupils, your dissertation is among the most fundamental piece of educational composing you will have achieved on the whole class. For some classes, the mark you can get on your own dissertation piece can account for as …


  • Just how to Send AP Scores

    IPhone SDK Programs on iPhone Gadgets for Progress This article may educate beginning iOS SDK consumers how-to deploy applications on the iPhone OS electronics for testing and improvement. Application Requirements: Phase 1: Login for the iPhone Provisioning Site Login to …


  • Bettina Hein: Episode 9 (@bettinahein)

    Bettina Hein talks about the changing landscape of business video