Richard Banfield: Episode 11 (@freshtilledsoil)

Transcript by 3PlayMedia

Richard Banfield, CEO of Fresh Tilled Soil, talks about designing user experiences, a role that falls somewhere between the worlds of marketing and engineering.

Richard discusses about the importance of designing something that leaves people feeling good. He talks about the power of stripping down websites so they are easier to use, easier to understand. Most people, in his experience, overload their websites with information, buttons, links, images, to the detriment of their own business and the goals of the website. It’s easy to add content, hard to take it away. But he encourages website owners to distill their content down to the point where it only says exactly what it should to accomplish its goals.

About Fresh Tilled Soil

Since 2005, Fresh Tilled Soil has worked with over 500 clients, delivering dynamic business websites for entrepreneurs and Fortune 500 companies alike. They are passionate about technology, innovation, and business. Fresh Tilled Soil believes in building websites to deliver a great user experience and improve a company’s presence on the internet.

About the Show Hosted and created by Nick Goggans (@ngoggans), 20on5 invites media innovators to sit down for a 20 minute conversation on topics surrounding media including advertising, analytics, innovation, startups, and communication.

Contact ngoggans@20on5.com
Other Episodes

  • College Midterm Papers’ the Inner Workings

    Whether you are striving to create the case for a message strategy to your own supervisor or wish to start guest blogging in your favourite sites, finding and working with an excellent editor is among the top issues you may …


  • Seventeen reasons to ban glyphosate

    For a client who does like to place normal purchases, the freelance composing supplier should go that additional mile to ensure the summary is completely comprehended. Professional writers and proofreaders give you several enhancing solutions to students in almost any …


  • The Very best Essay Guidelines For your personal College

    The Best Essay Guidelines In your College Everyone need to learn how to put in writing a five-paragraph essay. The five-paragraph essay features a rigid construction that simplifies the crafting system: an introduction, three human body paragraphs, and a conclusion. …