Kiki Mills: Episode 4 (@kikimills)

Kiki Mills, President of MITX and Creator of Future M, the event that will establish Boston as a thought center for marketing, talks with host Nick Goggans about Boston, the next generation of marketing, and her inspiration for creating Future M.

Future M

Over the course of five days from October 4-8, 2010, dozens of events and activities will showcase the leading ideas, thinkers and companies on the future of Marketing. Panels, summits, roundtables, user groups, virtual events, demos, parties organized throughout greater Boston – all focused on what’s new and what’s next in Marketing.

In her interview with Nick Goggans, Kiki talks about how technology is driving fundamental changes in the way marketing is happening today and how it will shape the future. Even in the past year, she can see a rapid increase in momentum as more events, more publications, and more meetups have been formed around startups. She also talks about the importance of keeping students in the Boston area to sustain a vital current of creative thought and talent.

About MITX

MITX today is the premiere Internet business and marketing association in New England, and we’re dedicated to creating opportunities for businesses and individuals to connect, grow, and thrive. They do that through extensive programming designed to explore leading edge trends, networking opportunities for professionals to meet and exchange ideas, initiatives to cultivate the next generation of leaders in our young talent, and advancing the industry through well-publicized awards shows, research, and government relations. They currently have 250 member companies and over 7,500 members.

About Kiki

Kiki is currently the President of the Massachusetts Innovation & Technology Exchange, the parent organization of BIMA. She also serves as the Director of BIMA, running BIMA’s day-to-day operations. During her 11 year tenure at MITX, Kiki has also served as the Director of Marketing and Business Development where she was responsible for membership and partnership development. Prior to joining MITX, Kiki was the Promotions Director at The Improper Bostonian Magazine where she developed marketing and outreach programs for the weekly magazine. Kiki started her career at the Overseas Private Investment Corporation (OPIC), a quasi-governmental agency to promote US investment in developing countries where she organized investment trade missions, investor conferences and diplomatic events. Kiki holds a BA from The American University in Washingon, D.C.

About the Show Hosted and created by Nick Goggans (@ngoggans), 20on5 invites media innovators to sit down for a 20 minute conversation on topics surrounding media including advertising, analytics, innovation, startups, and communication.

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