John Magee: Episode 1 (@jj_magee)

Today’s interview with John Magee (@jj_magee), VP of Analytics at PerkStreet Financial (@perkstreet) is the first of many interviews we will be conducting with today’s top thinkers, innovators, nerds, entrepreneurs, technophiles, and advertisers. Nick Goggans of Lytiks interviews John about PerkStreet and their free online checking account and debit card which offers 2% cash back on purchases– more rewards than any other debit card.

Nick and John begin the interview by defining analytics and then move to a discussion of analytics in the modern business landscape and how to do analytics right from strategy through implementation. John argues that almost any company can benefit from implementing analytics, but cautions that success relies on analytics being embraced at all levels of the company.

He talks about the unique challenge of balancing creative and rational skills to required to master the mountain of data generated by analytics. John points out that even an advertising campaign designed with the goal of “raising awareness” is ultimately meant to increase sales.

Later John casts into doubt the value of using benchmarks to rate your company’s performance. He describes the pitfalls of comparing yourself to another business in your category, but ignoring the differences between companies that might invalidate the comparison.

John studied brain and cognitive science at MIT,  developed technology and analytics capabilities for marketing firms including Euro RSCG and Mullen, and is now in charge of analytics at PerkStreet. He is fascinated with the way people make decisions that affect their finances.

About the Show Hosted and created by Nick Goggans (@ngoggans), 20on5 invites media innovators to sit down for a 20 minute conversation on topics surrounding media including advertising, analytics, innovation, startups, and communication.

Contact ngoggans@20on5.com
Other Episodes

  • BBB- Typing From Home Jobs

    You can find many article writing providers eexample. There is certainly many different forms of documents. The very most useful component about writing an insightful essay may be the huge array of topics it is possible to pick from. Purchase …


  • Educational Essay Topics

    writing an essay Play developers that are google bill Article by: Greenhorn, mshtry alkrasy on Mar 30, 2014 14:28:00 I HAVE MADE A FOR MY WEBSITE AND THAT I DESIRE TO PUBLISH IT ON SHOP BUT I DON’T POSSESS CREDITCARD …


  • THE Progression OF E-COMMERCE With Its Probable Outlook

    Electric commerce is usually a specialist exchange which is made up of carrying out marketing on the internet business enterprise matters by the web economy web site. It contains various kinds home business enterprise from client reliant retail industry web …